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April 6, 2018 @ 12:00 am - 1:00 pm
About the Speaker: Kevin Krusiewicz has over 12 years of experience working with startups and tech companies. He is the founder of TELL and TRAIN, where he helps clients clarify their message and explain their products and services in simple terms to ultimately convert more of their prospects into paying customers.
Topic: If You Confuse, You’ll Lose. Using the Power of Story to Create Radically Clear Marketing
Synopsis: So many startups waste a ton of money on ineffective marketing while searching for product market fit. Yet, product is often not the problem. Many times, prospects are confused by our messaging – they don’t understand how we will help them quickly enough, and so we miss out on opportunities. Brain science tells us that we tune out messages that don’t connect to our need to survive and thrive quickly enough, or messages that are confusing or require too much cognitive load. Story is a “sense making device” that solves this problem by organizing a lot of information into an understandable format. Mapping your company’s story to the 7 key story ingredients is critical to explaining your product or service in simple terms so you can convert more prospects into paying customers.
About Lunch & Learn: The Lunch & Learn event is an opportunity for Experts-in-Residence (EiRs) to present informal talks and Q&As with startup teams working at the Cove. The talks will cover such diverse topics as branding, marketing, pitching mistakes to avoid, investor relations, and prototyping.
Check-in is at 11:30 a.m. Open to UCI students, staff & faculty, alumni, startups, spinoffs & Cove EiRs.
Previous Lunch & Learn presentations are available on our SlideShare website.
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