Bill Waldo
Orange County, CA

Areas of Expertise
Small Business Consulting, Early-stage companies, Go-to market strategy for Launch Preparedness and Growth.

My Experience
Founder and CEO of my foodservice sales and marketing company for 25 years. We handled all foodservice sales and marketing functions for some of the nation’s largest food manufacturers, representing companies such as Nestle, Sara Lee, and HJ Heinz. Our team quickly grew to over 75 people including four executive chefs in multiple locations. I have served on several national advisory boards and was President of MarketTech, a national industry collaboration group. In 2006, I completed the sale of my company, joined Tech Coast Angels, becoming an investor, membership chairman and board member; additionally, I joined the SBDC as a senior consultant in 2008.

How I Add Value To Your Business
I apply strategic planning skills and business instincts to the everyday dilemmas faced by businesses owners. Over the past 10 years, I’ve helped businesses access in excess of $95MM in capital to launch and grow their businesses. I serve as a senior consultant for the SBA/SBDC and offer my experience to early-stage ventures through the SBDC at the UCI Applied Innovation Center.

Other Areas:
+ Technology
+ Consumer Goods
+ Food Industry

Words of Wisdom
Entrepreneurship is an ATTITUDE, it’s not just a business term anymore; it’s a way of life!

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